Hi, I'm Laura

My Story

In 2016 I left University with a degree in Dance Practices. I followed my passion for dance by teaching dance fitness classes in my hometown, Sheffield, closely followed by qualifying as a Pilates instructor. 

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After several years doing marketing for service-based businesses (largely in the dance & fitness world), alongside gaining various marketing certifications and a Diploma in Social Media Marketing, I gained a place at Lincoln International Business School to study a Masters Degree in Management and Marketing where I later graduated with a Distinction (1st). 

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During my time studying for my masters degree I discovered the statistic that 63% of fitness organisations struggle to attract new clients through digital channels. This is a statistic that stuck with me and drove me to discover how this statistic could be changed. After all, this is an industry I am super passionate about and want as many people to find joyful ways of getting fit and active as possible! So, in early 2023 I handed in my final dissertation project, which was a deep dive into discovering the very best marketing methods for fitness organisations.

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Now, I am sharing my experience with fitness & wellness businesses like YOU who want to attract more clients through Social Media and Email Marketing.

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What types of businesses have I worked with? 

I have had the pleasure of working with a range of businesses in the fitness, health & wellness industry. Here are a few examples:

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• Mat Pilates studio

• Dance Fitness Business

• Business coach for clinic owners

• Business coach for dance fitness business owners

• Physiotherapy clinic

• Reformer Pilates studio

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"These are a few of my favourite things"

There is so much that I love about marketing. It's so creative, and also hugely rewarding when clients have 'wins'. 

However, while I could talk about the joys of marketing all day, here are my two FAVOURITE things.

• Copywriting
  I have always loved writing for as long as I can remember. It's an artwork in its own right to be able to tell a story through marketing. In fact, story telling is the heart of much of the work I do in content marketing. Why? Because people don't buy a product or service, they buy a feeling & a solution to a problem. It's down to me to portray that through writing.

• Graphics
  With MILLIONS of images and videos being posted on social media every day, creating graphics that stop the scroll is key. I love creating content that is in line with your branding and is unique to you, your business, and your strategy. (And it's always a bonus to have an Insta grid to be proud of, right?!).